My approach and professional activity is based on 26 years of experience in the Business-Marketing-Media as a PR specialist and Marcom, with a broad vision that combines all the activities required for the organization. Based on that I developed a new service that helps management prepare for dealing with cyber crises and technology. The understanding that crisis as a result of a technological / cyber event has more peripheral implications than any other routine consumer / business crisis has, led me to formulate a methodology and a set of dedicated tools that helps managements to prepare well for dealing with such a crisis both internally and vis-à-vis external media, in accordance with constraints, regulations and mutual needs . When I'm not consulting I'm rearing Shoko, a gorgeous black-old dog and train for my next competition in powerlifting