Sima Nadler is a Senior Program Manager in IBM’s Research Division. She has 25 years of experience serving clients in multiple industries and has worked with customers worldwide on providing unique and innovative solutions.  In her current global role Sima acts as the liaison between IBM Research and the Retail sales, services and development arms of IBM and its customers.  Her personal Research focus is in the area of privacy, mobile, in-store location identification, and making the “Blurring of the Virtual and Physical” a reality.